Final Week Update At the Most Wonderful Time of the Year…

It was all over my Instagram news feed, in my Facebook home pages, glorified in Snapchat, and pretty much everywhere there was access to technology. It was that time of year again…yes the the holidays but with the holidays comes the Victoria’s Secret annual Fashion Show…finally in Paris, France!

Screen Shot 2016-12-11 at 3.23.27 PM.png

Of course this so called “fashion show” of angel wings and lingerie, and 5’10 females is not truly considered as a high fashion type of runway show since it is more about having fun while performing next to musical artists (this year’s lineup included Bruno Mars, The Weeknd, and Lady Gaga) while wearing outrageous pieces (the famous angel wings that weight up to 15-18 pounds) that will probably never actually be sold in the retail departments of Victoria’s Secret stores.

Screen Shot 2016-12-11 at 3.30.01 PM.pngScreen Shot 2016-12-11 at 3.31.13 PM.pngScreen Shot 2016-12-11 at 3.33.15 PM.png

“What do you mean you don’t have Heidi Klum’s Angel Wings circa 2003 or this year’s 450,000 diamond Swarovski sleeves in store!? Please direct me to your manager!”

Screen Shot 2016-12-11 at 3.37.16 PM.png

Anyone who had connections to anyone in the Victoria’s Secret company, music world, family and friends, celebrities, and any fashion world influencers practically must be invited personally to sit in during the show. It’s a fashion show that wants to be taken seriously (with the million dollar fantasy bra’s costing up to decorated in jewelry statements). It’s interesting to watch since the show is basically a party of the 2% of women in the world who are genetically blessed with chopstick legs, ripped abdominal muscles, and a career where looking pretty gets you millions!

Don’t get me wrong but I love the beautiful outfits and all the hype created for who will succeed in the casting process, who the top “angels” are, which celebrity turned model will be walking (from family connections, I’m talking to you Kendall Jenner and Gigi and Bella Hadid!), but most importantly for all the internet commotion leading up to the show.

Screen Shot 2016-12-11 at 3.55.36 PM.png

(Time to board the private plane, filled with Victoria’s Secret goodie bags and champagne!)

Screen Shot 2016-12-11 at 3.51.20 PM.png

As I followed every step of a couple of my favorite models journey towards the actual show I realized the representation of Self-Branding (Marwick) through their journey. One of my favorite Devon Windsor, the 5’11 22 year old model from St. Louis, loves social media and does not fail to miss a day without uploading a snapchat, posting Instagram photo, or tweeting her thoughts.

Screen Shot 2016-12-11 at 4.02.29 PM.png

Devon uses all the mechanics for self-branding that Marwick explains. This model comes off as “entrepreneurial, knowledgable, positive, and self-motivated,” and uses her self to image herself as a commodity to fans. Devon promotes herself as funny, quirky, a normal 22 year-old, a child at heart through all of her multiple social media sites. With hundreds of thousands of followers and fans combine Devon  she constant uploads content, produces a ton of material from her lifestyle and career, and uses these self-branding opportunities to network and pitch.

Screen Shot 2016-12-11 at 4.10.08 PM.pngThe model’s different personalities to create a humorous, fun loving,  normal young adult who happens to be up and coming in the model world. A couple of her snapchats, twitter posts, and instagram.

Expectations of Devon the model:

Screen Shot 2016-12-11 at 4.16.20 PM.png

Reality: Just your normal 22-year old with a stunning career and personal and inviting social media profiles.

Screen Shot 2016-12-11 at 4.11.59 PM.png

Screen Shot 2016-12-11 at 4.15.02 PM.png

Her love of food, even though she looks like she barely eats, probably that fast metabolism

Screen Shot 2016-12-11 at 4.15.11 PM.pngScreen Shot 2016-12-11 at 4.14.30 PM.png

Charity work=Kind heart. Networking through her passion for her hometown hospital

Screen Shot 2016-12-11 at 4.10.40 PM.png

Not scared of posting a towel head photo for authenticity points towards fans.

Screen Shot 2016-12-11 at 4.09.14 PM.png

Networking to photographers for more information and for a highly coveted “repost” opportunity.

Screen Shot 2016-12-11 at 4.11.35 PM.png

Pitching: Favorite skin care and partnership with Jars by Dani to create a Victoria’s Secret Devon signature cookie dough.

Screen Shot 2016-12-11 at 4.04.15 PM.pngScreen Shot 2016-12-11 at 4.03.59 PM.png

Her funny posts about the election: Screen Shot 2016-12-11 at 4.11.12 PM.png

Screen Shot 2016-12-11 at 4.10.58 PM.png


Marwick states the edited self brand must be authentic yet carefully maintined/monitored to be “business-friendly”

Screen Shot 2016-12-11 at 4.04.33 PM.pngScreen Shot 2016-12-11 at 4.14.46 PM.pngScreen Shot 2016-12-11 at 4.09.35 PM.png

All of Devon’s posts are business friendly, do not contain material that is causing any trouble from employers or of false notions against any employersScreen Shot 2016-12-11 at 4.30.38 PM.pngScreen Shot 2016-12-11 at 4.28.53 PM.png

Devon spends a lot of time and emotional emphasis on social media sites navigates herself very successfully to branding herself in the cutthroat modeling world. However, the self-branding that Devon uses is very successful to her career as a model since her looks, physique, and personality all are incorporated in her branding. She follows all of Marwick’s self-branding key points which attributes to her growing career and I have no doubt that her contract with IMG Models and Victoria’s Secret (among many others) will earn herself a coveted spot on the famous Victoria’s Secret list as an official Angel.


Popular Page, Followers, and Messages: Post #4 Natalie Mu


Progressing more into Pinterest popular pages and what is in today I am fully exploring the popular page and letting Pinterest do its work on suggesting what would interest me the most. The most recent popular page that I came up to…dogs, pizza (pizza is always a good idea), and an entry way of a little home where I think if I lived there I would trip over the pumpkins every time…)Screen Shot 2016-11-06 at 5.08.16 PM.png

Nothing seemed to interest me too much on the popular page and so I diverted my attention to what I needed to get done. I needed to make a coconut cake for a birthday party and so I went on to use Pinterest as my online helper. Usually I go to my favorite chef’s website, Barefoot Contessa by Ina Garten, to find a recipe… because who doesn’t like Ina? If you have not heard of her then you obviously live under a rock and have never watched Food Network at all…

Screen Shot 2016-11-06 at 5.15.06 PM.png

Just a casual meeting with Michelle Obama!

Screen Shot 2016-11-06 at 5.15.17 PM.png

How amazingly delicious do these fall desserts look…currently drooling.

So I forgo Ina and start my search in Pinterest and WeHeartIt search of “coconut cake”

Pinterest results:

Screen Shot 2016-11-06 at 5.18.18 PM.png

How beautiful does that coconut cake in the middle look…even though there were other search categories that I could add to my “coconut cake” search such as “recipe, easy, rom scratch, fluffy, best, southern, etc…” I stuck with “The BEST Coconut Cake” recipe.

WeHeartIt results:

Screen Shot 2016-11-06 at 5.17.25 PM.png

This is unappetizing…that middle photo looks like it has been out for a couple days and no one wanted to take more than one slice. (But on a side note theone on the bottom corner was not too bad looking) For the rest of the “coconut cake” results on WeHeartIt I got banana-strawberry pancake results, banana bread loves, milkshakes, toast, cheesecakes, salads…

WeHeartIt needs to get it together! That’s probably why it is not a very popular social bookmarking page. Kind of random photos, no links to access where the photos was from no sense of community or organization besides the photos arranged in a way that copies Pinterest…


So it is obvious that I went with the Pinterest Coconut Cake.

Look at this magical cake! Found a magical website too called “Cooking Classy”.

Cooking Classy!

I wanted to give it some pizazz and looked up lemon curd recipes to put in the middle of the layers.Screen Shot 2016-11-06 at 5.30.25 PM.pngLots of “Best Ever…” posts…but I wanted to make the “perfect lemon curd”

How to make PERFECT Lemon Curd

So I began baking and the results were a success!

Screen Shot 2016-11-06 at 5.33.01 PM.pngScreen Shot 2016-11-06 at 5.33.10 PM.png

Pinterest led me to a successful cake!!

However there was not any community atmosphere in the making of this cake…but it did help me for what I needed and what was important for me at this moment.


I only have sixteen followers despite pinning for a couple weeks now. Some are very random followers such as makeup artists (I have not looked at any makeup pins at all…), flower/gardening Pinterest users, children’s bedroom ideas (somewhat of a relevance), and not many other interesting other followers. These followers were probably ones who randomly follow everyone for a “follow-for-follow” motive.

At the moment it doesn’t seem like anyone talks on either Pinterest or WeHeartIt unless it is close friends that you’re following…not many of my friends have Pinterest and have not even heard of WeHeartIt and so it is just me following interior designers, and pages I like. Uncertain to even message anyone of these giant Pinterest users since I’m sure they do not answer everyone of their thousands of followers direct messages…maybe I’ll get more guts to direct message them in a couple days.






Post #3: Interior Designers on Pinterest WeHeartIt and moving onward…

So after realizing that no one talks within the commentary section (or anywhere else) on both Pinterest and WeHeartIt I decided to go a different route with my activity on these social bookmarking sites.

Bur first of all I added an addition to link my Google Chrome…the Pinterest button on the right corner of my browsing windows! It’s pretty neat since all I have to do is just click that button on any website and it compiles all the photos straight into a pin that I can post on one of my boards!Screen Shot 2016-10-19 at 1.18.08 PM.pngScreen Shot 2016-10-19 at 1.18.19 PM.png

This revolutionary” button lets me pin anything, anywhere, anytime. So I went to my favorite architecture company, McClean Design and started pinning away.Screen Shot 2016-10-19 at 1.19.51 PM.png

Clicked my new button and voila!Screen Shot 2016-10-19 at 1.20.00 PM.png

Pinned straight to my “Backyard” board.Screen Shot 2016-10-19 at 1.20.38 PM.png

Another feature of this button included the easy access to pin a photo with a link attachment right away. The “P” Pinterest logo comes up in the corner of the actual photo instead of the corner of the web browser…instant access to my Pinterest!

So after considered other things to do with social bookmarking I proceeded with this next mini “project”:

I compiled a list of my top 3 favorite interior designers and searched for them on both on the sites…the results are exactly what I expected…

Favorite Interior Designers (in no particular order)

Jeff Andrews, Kelly Wearstler, Jeffrey Alan Marks

Here were all the list down results after typing in each designer’s name.

Screen Shot 2016-10-21 at 1.46.14 PM.png

Screen Shot 2016-10-21 at 1.47.01 PM.png

Screen Shot 2016-10-21 at 1.47.51 PM.png

It automatically attached “interiors” or “design” to each name and went on to look at the pins given to me and created boards for each one.

Then I went on WeHeartIt to see if the same comes up.

Pretty good results for two out of the three results. One of them came up with two results only.Screen Shot 2016-10-21 at 2.31.49 PM.png


Screen Shot 2016-10-21 at 2.32.08 PM.png


Screen Shot 2016-10-21 at 2.32.36 PM.png

But I decided on continuing on with Pinterest. Since WeHeartIt was not as appealing and as interactive as Pinterest. So I pinned pins on my boards for all three designers which opened up.

Going into another option within Pinterest, since it’s fall and I’m getting kind of bored with interior design (even though I do like the pins of different interior designs) I wanted to explore what was popular today in the “popular” section. Here is what came up for today’s popular feed…Screen Shot 2016-10-21 at 3.51.44 PM.png

Nothing except the “Guide to Every Meaningful Donut” caught my attention so I went to a different category and searched for “fall” and then in the subsection “decorations”. Screen Shot 2016-10-21 at 3.56.24 PM.png

In the “fall decorations” there were a lot of wreaths, centerpieces, doorways, decorating ideas for October. But I did notice another thing when I was searching for fall decorations…Pinterest is getting a little boring and scrolling through endless photos is fun if you have a lot of time. It’s great to get ideas here and there but not really seeing much important related to society and such on Pinterest.





Joining WeHeartIt and Followers…Natalie Mu Post #2

I recently joined another social bookmarking website called WeHeartIt. Screen Shot 2016-10-14 at 4.13.55 PM.pngSimilar to Pinterest… looks about the same but a knock off version!  Above is the homepage not logged into my account and below is the homepage from Pinterest not logged in also…Screen Shot 2016-10-14 at 4.18.06 PM.pngStraight into setting up an account for you… and it even suggested you sign in with your Facebook account. (I guess Pinterest assumed new users like pasta making…)

But here is my account once logged in, it obviously has generated images similar to the past ones that I have “pinned” and “liked” that were similar to interior design styles.

Once logged in the similarity of both websites are visible, letting you choose categories and flooding the page with photos.

So I signed up for an account with WeHeartIt and it took me to a page of interests where I had to select a minimum of four, from the “Inspirations” page in order to proceed


Screen Shot 2016-10-14 at 4.31.32 PM.png

(I have no idea what 5SOS is…the 90s chick looks a little creepy, advertisement…not surprised, there’s Adele with flawless makeup as usual, I need to buy a pair of “essential” adidas classics…, is that a floor with glass??)

It took a while to decide these even though I originally wanted to start off with just interior design. I selected one of style, food, design, and a random category named classy. I’m not liking WeHeartIt so much as Pinterest…it seems like a wanna-be site…

In WeHeartIt there are categories named “My Canvas”, “My Collection”, and “My Uploads”. Canvas is a sneaky way of my “hearted” liked collections and my collections are similar to my Pinterest boards. I created similar categories for Interior design and room ideas and then proceeded to heart, post, reheart, etc. The homepage setup looks similar to a Facebook page…

Screen Shot 2016-10-14 at 4.45.49 PM.png

I instantly got three followers after “hearting” about ten items… probably ghost follows that want a follow for a follow. And my first follower was from the website itself, probably a default follow for all new people who sign up.

Screen Shot 2016-10-14 at 4.34.17 PM.png

Speaking of followers, my Pinterest followers increased from the first time I signed up! I am now at seventeen followers! Even though I’m only following forty-seven Pinners, most who are pinners who have thousands of followers, it still feels awesome to double digits for the number of people following my page!

A snapshot of a few of my followers…Screen Shot 2016-10-14 at 4.50.13 PM.png


Interactions and commenting. This was the part that became a little interesting with commenting with hundred of thousands of winners and WeHeartIt-ers.

No one comments back and there are barely any comments anywhere that I’ve been through and pinning and hearting…maybe I’m searching for the wrong things? I’ve commented on a few post such as “Wow, great inspiration!” or “Love the tiles on the wall” but no response… I searched into a different category to maybe see if it was a all around occurrence for lack of comments and the results were interesting…I looked at the suggested Halloween Treats category for the seasonal area and found pins with no comments and pins with a higher number of comments… Screen Shot 2016-10-14 at 4.55.51 PM.pngScreen Shot 2016-10-14 at 4.55.35 PM.png


WeHeartIt was different…there were places to comment but it wasn’t exactly labeled as comment but instead as leave a message…and the results were a little less than Pinterest…not many people liked to commentScreen Shot 2016-10-14 at 4.56.42 PM.png

People just like to pin, post, heart, canvas, etc.

For now it seems like the things on my sites are only relevant to my own personal preferences which isn’t surprising since I told these sites to generate these things…but maybe if I explore in other categories I’ll see things that correlate to the community or society and not just my own favorites in interior design.

Welcome to Social Bookmarking in Pinterest: Natalie Mu Post #1

Diving into the world social bookmarking, a common place for this is Pinterest. This site allows users to post, like, and share photos and links to interests of their personal likes and favorites. I have only heard about Pinterest through friends and classes but never fully had any interest in actually entering the site to see what all the excitement was about. I have the image of Tumblr running through my mind as a prepare myself for the Pinterest lifestyle. I am not sure if I’ll become hooked or if I will end up loathing it but I look optimistically into my adventure online and spending my time addicted to the endless photos on every topic that could be found on the internet. So here it goes now on how I proceeded to become fully incorporated into becoming a “Pinner”. First and foremost the beginning steps of how to understand the basics of Pinterest…who knows maybe I’ll become a Pinner devotee.screen-shot-2016-09-30-at-4-11-11-pm

I signed up for a new account and gave the basic information needed and thus was directed to another page that asked me for my like and interests. This category ranged from Animals and pets to photography to women’s fashion.The categories are little portals into a never-ending feed of items that matched your preference just with a click of the mouse. Moving on from the basics…I want to focus this social bookmarking experiment in the realms of interior design of homes. It has always been intriguing to look at different homes and the unique styles that each designer brings and there could quite possibly be a future in a potential career in interior design after exploring Pinterest, who knows…


After specifying my likes in the “Home Décor” category I proceeded to view a “feed of home decorIt definitely was not what I was looking for but a subcategory underneath the heading title directed me exactly to what I was searching for. I am at awe.

There are so many designs and so many styles that scrolling could not keep up with my eyes looking at the rectangular photos. I clicked on a photo and it directed me to a pop-up page that had related pins underneath to scroll more through along with a link to the website the photo was taken from, which lead to blogs, informational site, forums, questionnaire sites, magazine links, etc. With each click it lead me further into the in depth analysis of things related. The site in the screenshots lead me to Hadley Court: A celebration of Fine Living’s website. Then I explored their website that specific Now I understand how people have become devoted pinners. This is addicting.

Screen Shot 2016-09-30 at 4.51.12 PM.png

I was passively scrolling through pins in the interior design and thus decided to create my own “pins” on a so-called collective “board” for others to see. I searched for pinners who specialized in interior design and followed a good number of them. This lead to my home page feed being all interior design pins. I created my own “board” categories: Kitchen/Living Room, Bathroom, and Master Bedroom. Three to start to see where it goes on from there. For the majority of time for the first couple hours I spent searching and looking through other categories to get comfortable around Pinterest but gradually am getting the hang of pinning and posting and liking. There are so many things to explore on Pinterest, I wonder why I didn’t join earlier!!

My small yet soon to grow Pinterest page